Purple Cow has gotta be one of my top 20 favorite business books because it teaches you about how to completely transform your business by being remarkable. I think thats HUGE!
Thats ultimately the success and failures of many companies is that reason right there. They can't market right or they can but their shut down because it looks like everyone else. But by being unique and remarkable, success practically falls on them!
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"Purple Cow Internet Marketing = Transform Your Business!"
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